Manuals
/ Communicating on Television
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Straight Talk
- Time: 3 minutes +/- 30 seconds
- Objectives:
- To effectively present an opinion or viewpoint in a short time.
- To stimulate giving a presentation as part of a television broadcast.
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The Talk Show
- Time: 10 minutes +/- 30 seconds
- Objectives:
- To understand the dynamics of a television interview or “talk” show.
- To prepare for the questions that may be asked of you during a television interview program.
- To present a positive image on the television camera.
- To appear as a guest on a simulated television talk show.
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When You’re the Host
- Time: 10 minutes +/- 30 seconds
- Objectives:
- To conduct a successful television interview.
- To understand the dynamics of a successful television interview or “talk” show.
- To prepare questions to ask during the interview program.
- To present a positive, confident image on the television camera.
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The Press Conference
- Time: 4-6 minutes, plus 8-10 minutes (Q&A)
- Objectives:
- To understand the nature of a television press conference.
- To prepare for an adversary confrontation on a controversial or sensitive issue.
- To employ appropriate preparation methods and strategies for communicating your organisation’s viewpoint.
- To present and maintain a positive image on television.
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Training On Television
- Time: 5-7 minutes, plus 5-7 minutes for video playback
- Objectives:
- To learn how to develop and present an effective training program on television.
- To receive personal feedback through the videotaping of your presentation.